Strong Retail Sales Growth Turns Swiss Franc Bullish

Strong Retail Sales Growth Turns Swiss Franc Bullish
May 3, 2017

 

In anticipation of a huge boost to the US economy from Trump’s tax reform, the USDCHF was consolidating at 0.9930 levels, after declining from a high of 1.0110 reached in early April. Even the poor first-quarter GDP data was discarded by the market. However, considering the recent economic data, and the inclusion of the Swiss Franc in the currency watch list of the US Treasury, we anticipate the USDCHF to resume its downtrend soon.

Switzerland has received a place in the US Treasury’s list of potential currency manipulators, along with Germany, Japan, South Korea, China, and Taiwan. According to the US administration, the SNB was involved in purchasing a considerable amount of foreign currencies, while selling the Franc. Additionally, in 2016, the SNB had a current account surplus of 10.7% of GDP.

These two factors paved way for the inclusion in the list of probable currency manipulators. Switzerland, however, does not have adequate trade surpluses with the US. Bilateral talks would be triggered if the trade surplus crosses $20 billion, from the current level of $13.5 billion. Even though the Swiss Finance Ministry has denied the allegation, still, analysts believe that the SNB would refrain from aggressive intervention.

The data from Switzerland is also indicating an improvement in the economic situation. On Monday, the Federal Statistics Office reported a 2.1% y-o-y growth in the retail sales in March, compared to analysts’ expectation of a 0.5% increase. In the previous month, the retail sales increased by 0.7%.

In the US, the manufacturing sector grew slower than expected in April. According to the Institute of Supply Management, the manufacturing PMI reading declined to 54.8, from 57.2 in March. Analysts had expected a PMI reading of 56.6. Thus, minimal intervention and strong retail sales data are expected to keep the Swiss Franc stronger against the greenback.

The USDCHF pair faces resistance at 0.9970. The main line of the MACD indicator is below the zero line. Similarly, the stochastic oscillator is descending towards the bearish zone. Thus, we can expect the pair to descend to the next support level of 0.9650.

To gain from the analysis, a Forex trader should go short at around 0.9920, with a stop-loss order at 1.0040. Profit can be taken near 0.9760.

By investing in a put option, a trader can realize gains of up to 80% from the probable downtrend. To ensure a better chance of success, a trader should opt for a contract with an expiry date on or around May 11th. It is also advisable to invest when the pair trades near 0.9920.

Disclaimer: Any financial trading analysis offered here is our opinion and is not intended as advice or direction for investors. We cannot guarantee the success of any trades made as a consequence of this article, and we encourage traders to incorporate a strong money management strategy to limit losses when they enter the markets. Please use this article as part of your own research before formulating strategies prior to trading.

Andrew Wright

Prior to founding tradersasset.com in 2014, Andrew worked as a proprietary trader, then as a market maker. As a market maker, he traded options in over 100 stocks, he then began trading currency pairs in 2013. Andrew still actively trades both, and prides himself on educating and informing traders on the benefits of both Binary Options and Forex.


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