Apple Up on Launch of New iPhone’s at Attractive Prices

Apple Up on Launch of New iPhone’s at Attractive Prices
September 13, 2019


The shares of Apple Inc. (Nasdaq: AAPL) have been gaining for the past three trading days after the tech company launched three new versions of its iPhones on Tuesday. Furthermore, the company also unveiled a Watch and TV subscription service. Interestingly, the $1.01 trillion company also displayed a gaming subscription dubbed Apple Arcade. The stock closed at $223.09, up yesterday.

Apple began its yearly fall product launch by unveiling a new iPhone, iPad, and Apple Watches. The company also divulged details about Apple Arcade and Apple TV+.  In the case of the iPhones, three versions of smartphones were launched.  They are the $699 iPhone 11, the $999 iPhone 11 Pro, and the $1,099 iPhone 11 Pro Max. All of them resemble their predecessors but includes overhauled camera systems, facilitating wide-angle photos. The new versions of iPhone also offer quicker performance in addition to longer battery life.

Apple also launched the Watch Series 5 at a starting price of $399 (GPS version). The Watch facilitating 4G network connectivity costs $499. The latest Watch series will be available on September 20th in retail outlets but can already be pre-ordered. Notably, Apple has slashed the price of its older Series 3 watch to $199.

The watch features an always-on display, which enables users to view notifications, in addition to time, even without raising the wrist. Even with the always-on display, according to Apple, the newly introduced watch will have a battery life of 18-hours.  The use of OLED display technology, custom-built by Apple, is responsible for the long battery life.

Unexpectedly, Apple lifted the covers of the new iPad of 10.2 inches, substituting the 9.7-inch model. The seventh-generation gadget includes a Retina display, an 8-megapixel camera, and it has integrated A10 Fusion chip, which the firm said is twice as fast as the best-selling PC. The phone is synchronized with both the smart keyboard of Apple and also the first-generation Apple Pencil.

The newly unveiled version of the iPad costs $329, but clients involved in education can purchase the iPad for $299. Regarding the product launch and pricing, Wamsi Mohan, analyst at Bank of America, stated that the pricing has made the gadgets compelling. Likewise, Mohan pointed out, the cost of “one console game for access to 100 games for the entire family for a year.”

Along with new gadgets, Apple announced pricing and launch dates for its long-awaited Apple TV+ and Apple Arcade subscription services. With a pricing of $4.99 per month for both services, Apple has undercut rivals such as Disney+, Disney’s streaming platform, and Stadia – Google’s cloud gaming service. The streaming video service will go live in 100 countries on November 1st. Apple intends to add new shows every month. Notably, the company has also introduced a combo offer. Anyone purchasing a new iPhone, Mac, iPad, or Apple TV will receive a free one-year subscription.

Mohan also admired the ultra-competitive subscription fee for which Apple TV+ is offered. He said, “the biggest surprise at the event was the monthly price for Apple TV+ service which was set at $4.99/month which is lower than we expected which makes it more attractive and can drive a higher number of subscribers.”

Echoing similar views Barclays analyst Tim Long, in a note to clients, said “Lower pricing is the main surprise. The biggest surprise for us is $4.99/month for tv+ with a free one-year subscription if customers purchase a new Apple device. This is reasonable pricing, given the small number of programs available during the first year, and should help Apple gain an initial audience base for its content.”

The launch of a new range of gadgets at attractive prices is anticipated to keep the stock of Apple bullish in the short-term.

The historical price chart indicates that the stock of Apple is rising after consolidating at 210 levels. The stock is also trading above its 50-day moving average. Furthermore, the stochastic oscillator is in the bullish region. As a result, we can expect the stock to remain bullish in the short-term.

app - technical analysis - 13th Sept 2019

Disclaimer: Any financial trading analysis offered here is our opinion and is not intended as advice or direction for investors. We cannot guarantee the success of any trades made as a consequence of this article, and we encourage traders to incorporate a strong money management strategy to limit losses when they enter the markets. Please use this article as part of your own research before formulating strategies prior to trading.


Ian Maguire

Ian Maguire

Ian is our resident contributor to the latest going ons in the cryptomarket, keeping up to date with the latest icos and coins

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